🏟️🎙️ The Untapped Tech Layer in a $100B Sport · Will Johnson, Founder & CEO of CourseCast | S2 E24
The first digital platform built into the golf course
Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
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🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Will and I met at Stanford and he’s been one of my closest friends since 2017.
Quote of the Episode:
“One 83 year-old gentleman comes up to the tee box playing alone. He’s hitting driver on a 130 yard hole . . . he hits his shot, and makes his first hole-in-one in 83 years. And of course, the first thing he does is turn back to the [CourseCast] camera and goes, ‘DID YOU GET THAT?!’
That night he emails me and says ‘I have sent this video to all my friends, kids, and grandkids. Would you mind sharing your address? I’d love to bring over a bottle of wine.’“
Bet You Didn’t Know:
CourseCast captured a hole-in-one during its first week of data training. It then took another 12,849 live shots to capture one in production — almost exactly matching the 1-in-12,500 odds often cited for amateur golfers.
Will Johnson is the Founder & CEO of CourseCast, the first digital platform built into the golf course.
CourseCast’s AI autonomously delivers Tour-quality video and statistics of everyday golf using hidden, solar-powered cameras —transforming any course into a lucrative engagement platform where golfers can watch, learn, and compete like never before. If Toptracer Range digitized practice, CourseCast is digitizing play.
ICYMI: Last episode with CiCi Bellis, Founder of Cartan Capital
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: underthenumberpod@gmail.com
– Brent