Sports are serious business.
On Under the Number, Brent Peus goes deep with the innovators driving the business of sport—from elite athletes and investors to visionary founders and executives.
Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.
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🏈 ⚽️ 🏀 ⚾️ 🎾 🥍 🏐 ⛳️ Know an athlete or someone in sports business? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
I met Yogi very briefly during my high school playing days (circa 2015) at an Elite 11 regional event in Los Angeles. Roughly 8 years later, I heard him discuss his book, 5-Star QB, on Ryen Russillo's podcast. I immediately bought and read it—a massive research effort featuring interviews with over 50 quarterbacks who were once rated 5-star prospects, including Max Browne (Under the Number Episode 17), Keller Chryst (Episode 14), Brandon Dawkins (Episode 13), and Jacob Eason (Episode 10).
I then DM'd Yogi on LinkedIn with an idea to bring the book to life by breaking chapters into newsletter-format individual pieces... Next thing I knew, I was a thought partner on what became Y-Option, Yogi’s media company where "5-Star Advice" is now a component of their content offering.
Quote of the Episode:
"The best coaches - Pete [Carroll], John Wooden, Coach K, Phil Jackson – I believe there are two commonalities: One is they are dramatically consistent in thought—uncommonly consistent—and then they are independent in that thought."
Bet You Didn’t Know:
Yogi was a walk-on receiver at Pitt, where he eventually earned a scholarship and was teammates with Larry Fitzgerald.
Yogi Roth is a Big Ten Network college football analyst and the founder of Y-Option. He has been driven by the power of sports and story for over 20 years, as an on-air college football analyst, Elite 11 coach, Emmy Award-winning filmmaker, and New York Times and Amazon best-selling author. A former Pitt wide receiver and USC coach, he is also a motivational speaker, tv and event host, and world traveler. To talk football, family, and storytelling, connect with him @ Yogi Roth.
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